for Microsoft Surface
“We want you to build a super-size Surface Pro tablet in Trafalgar Square. It needs to be done in 4 weeks from now."
“How big exactly?”
"Like Tom Hanks in Big. And it has to work.”
“So that people can use it by jumping on it. Like Tom Hanks.”
“OK, perhaps we could build it – but the permissions for something like this in Trafalgar Square take around 8 weeks to process.”
“It has to work. Did I say that?"
Four Weeks Later
Dizzee Rascal turns up to jump on Surface.
Crowds gather throughout the day. A gig takes place for competition winners in the evening. The product is launched and is all over the news and blogs.