New Realities Online Launch
for Lenovo and Girl Up
After having spent the summer of 2020 making a series of 10 films in 10 countries, shot in immersive 360 format, we set about creating an online launch event that would impress a global media already tired of too many on-screen experiences.
This is the result. An online launch with theatricality, high production values, a sense of play - but produced quickly and without breaking the bank.
The event was held 3 times in 24 hours, to cater for different timezones. Guests entered a Gallery Space, moving around as in a computer game, they could watch the films and view press materials, before heading to a 'screening room' where a series of speeches, conversations and Q & A's took place, with the audience interacting with panel members. The entire experience was directed with minute attention to detail to create an experience of the highest calibre.
You can see the event space in the short film, above, or find out about the wider project here.