Zootrope
for Lenovo
The Project
We have produced events for clients in many and various sectors: event flow, production, AV, product presentation and storytelling, speech writing as necessary. And sometimes a creative flourish, such as this one. A Victorian illusion from the birth of cinema is given a 21st century spin.
The Launch
For the launch of the Yoga Tablet in Milan, a jaw dropping illusion is created whereby an audience of 200 media are placed inside a giant ‘Zootrope’. Guests have gathered inside what seems like henge of columns displaying the new tablet but when the lights are dimmed a spectacular illusion is created where a tablet seems to come to life and spin around the room.
The Press